Puma joined forces with Hasbro to create the Transformers x RS-X lifestyle shoe in November 2018. Unveiled as part of a collection including apparel and accessories, the 'Optimus Prime' rendition, hailing from the planet Cybertron, is dressed in Dazzling Blue and High Risk Red, a nod to the Autobot hero. Constructed with a textile, mesh and nubuck upper, the powerful sneaker features Puma RS cushion technology and an Autobot graphic to accent the heel.