RHUDE x Alteration 'Chinchilla'

Rhuigi Villaseñor, creative director of LA-based fashion label RHUDE, addresses Puma's post-apocalyptic inspired silhouette through the RHUDE x Alteration 'Chinchilla' sneaker. The brawny shoe mixes neoprene, mesh and luxurious suede to build its distinctive upper, which is fitted with a removable heel overlay for custom styling. The shoe employs Puma's CMEVA technology at its midsole, soon lost to an exaggerated, bulbous rubber outsole. Multi-textured tread plays up an industrial aesthetic to finish the look.