Joining together with Coca-Cola and Converse in July 2018, NYC-based Kith launched the Kith x Coca-Cola x Chuck 70 Hi 'Friends & Family' 2018 contributing to a sneaker pack of the same name. The high-top silhouette is armed with a blue denim upper featuring an unfinished ankle and an overstated 'Coca-Cola' embroidered from the heel to the sidewall. Kith branding is featured on the removable ankle patch on the medial side as well as the forefoot. A lime green outsole lines the base of the silhouette.