Gary Vee x Gen-K 'Kelly Green'

K-Swiss worked with NY-based entrepreneur and social media mogul Gary Vaynerchuk to develop two signature shoes, one of them being the Gary Vee x Gen-K 'Kelly Green' sneaker. Released in November 2017, the knit upper with leather trimmings is outfitted in the New York Jets colorway, a favorite team of the businessman. Additional details include Vaynerchuk’s signature and cork printed lace tips, a nod to his love of the wine industry.