Founded in 1906 as a shoe parts company, New Balance first started selling shoes for athletes in the 30s, and truly established itself as a running brand in the 60s. Still rooted in running, New Balance has since evolved, branching into court, skate and streetwear shoes. The New Balance CT10 'Blue White' represents the evolution, with a low-profile, skate-influenced look in a light blue canvas upper, with the brand's famous 'N' logo landing in white, all atop a white midsole.