Seattle-based Brooks Running Company teamed up with Boston boutique, Concepts to pay homage to one of the Emerald City's most iconic figures: Jimi Hendrix. Integrating a 'Voodoo' colorway into the silhouette, a nod to the famous 'Voodoo Child' song, the Concepts x The Beast 1 shows off a salmon and pale blue colorway on a suede, nylon and mesh upper. This October 2015 release highlights the times with a psychedelic insole and exclusive Concepts shoebox.