Concepts x 997 'Rose'

Concepts, a streetwear boutique based in Boston, celebrated the 2014 opening of its New York store by collaborating with New Balance on this edition of the 997. The ‘Rose’ model dresses the heritage brand’s silhouette in a Rose shade, complementing the suede portions of the upper with a grey crocodile texture on the tongue and collar. Concepts branding appears on the grey insole, while New Balance’s ENCAP technology delivers support and durability in the white midsole.