Translating elements from its original Drift Cat model, Puma unveiled the special edition BMW Motorsport x Drift Cat 7S Ultra lifestyle sneaker in July 2019. The low-profile shoe is decked out in leather from heel to toe. Featuring a rounded driver's heel and a rubber outsole below, the silhouette is ready for road life or nightlife. Puma branding is seen in the form of a lateral formstrip and Cat insignias on the heel and tongue while BMW branding hits the heel to complete the exclusive design.