Air Max 97 'Unboxed'

The Nike Air Max 97 ‘Unboxed’ reflects the way in which e-commerce has transformed how people get new sneakers—in a cardboard box left on the doorstep, days or weeks after the actual purchase. The retro runner’s leather and suede upper is finished in a cardboard brown, while the translucent outsole reveals the sort of UPC bar code that’s typically found on a shipping label.