Air Max 95 'Just Do It'

Nike’s ‘Just Do It’ slogan turned 30 in 2018, and the brand celebrated the milestone with a footwear collection inspired by the original 1988 campaign. The Air Max 95 ‘Just Do It’ matches the brevity of Nike’s world-famous slogan with an equally minimalist design. The shoe’s leather and mesh upper is finished entirely in Total Orange, with contrasting white elements on the Air Max tongue tag, Nike heel embroidery, and mini Swoosh. The latter is positioned directly above a throwback ‘Just Do It’ logo patch. The monochromatic upper is complemented by all-white AM95 tooling.